About BJJ Strong
Strength built for the mat — not the mirror.
BJJ Strong exists for one reason: to make grapplers harder to deal with on the mat. Every program is designed around the reality of training jiu-jitsu several times a week — real strength, mobility and conditioning that supports your BJJ instead of stealing from it.
Kieren Lefevre · Founder
The story
Built by a grappler who got tired of guessing.
Most strength advice for jiu-jitsu is borrowed from bodybuilding or powerlifting and bolted onto an already-full training week. It leaves you sore for class, beat up for sparring, and no better on the mat.
BJJ Strong started as a personal fix — programming that treats jiu-jitsu as the priority and builds strength, size, power and mobility around it. It worked, so it became a platform: structured blocks, a library of demo videos, and guides for the parts of performance most grapplers ignore.
No fluff. No copy-pasted bro splits. Just clear sessions that hold up when the round gets deep.
Meet your coach
Programmed by someone who lives it.
Kieren Lefevre is a qualified strength & conditioning coach who trains and competes in jiu-jitsu himself. Every program is shaped around real mat weeks — leaving room for classes, sparring and recovery while still building strength, power and a gas tank that lasts. And every demo video in the library Filmed by Kieren himself — not some random fitness influencer in a rented studio gym.
What we believe
Three rules every program follows.
The mat comes first
Strength work is dosed to leave room for class, sparring and recovery — it serves your jiu-jitsu, never the other way around.
Clear beats clever
Every session is laid out plainly with a demo video for each movement. No decoding PDFs, no second-guessing form.
A path for every phase
From your first barbell to a competition peak, there's a block that fits your season — and a next one to stack.
Find the right starting point.
Answer a few questions about your goal and experience and we'll point you to the single best track.
Find My Program →